Clementine

A rebrand for an established home goods store. With a store in small-town Saskatchewan, they thrive with their online store.

With a desire to elevate their brand, as the product lines mature and have increased value and sentiment, the brand needed to reflect this evolution. This needed to be accomplished without alienation from their local or online community.

The logo design process was an exceptional project for its diverse needs. Not only functioning as an online store. Clementine has seasonal flower farm offerings, a ‘Darling Box’ subscription, and many influencing endeavours as well. The toolbox was deep to say the least, and was established with lengthy guidelines, that allowed for lots of flexibility, to fit the freedom the client wanted to feel when she wanted to create.