SpaDent

A rebrand for an established e-commerce dental supplier and retailer. SpaDent is a Canadian and female owned and manufacturer, creating safe, clean and natural oral care for the entire family.

Since 2009 SpaDent has been supplying their products to dental offices. Before entering in to large retailers, they knew they had to stratetgize with a new visual brand that would attract an audience that appreciates and understands the benefits of an all natural product, that still cleans, whitens and feels super fresh!

With extensive research of the competitors, store shelves, packaging rules and the needs and desires of their target market we were able to create packaging that did not alienate their existing clients but also captured new clientele.

Branding design and packaging was created for 15+ products. Some products are still waiting to be released.