June & Papi

Naming, tagline, full branding and product labelling, packaging, web design and email templates.

June & Papi represents a big family, full of love, ambition and relentless belief in each other. Kenz, the youngest of the family set out to to build a home goods line of laundry products that solved many of the issues she saw in todays products. Sustainable and safe were huge markers. But it had to look good and create space for more life in peoples homes, less clutter.

The name and branding had to represent the wholesome love this family so it was brought in to other homes, and have an elevated, modern aesthetic. Neutral enough to fit in everywhere, but still a personality. June, being the month most of the kids are born, and a nickname. Papi, being dad, their guiding light and inspiration for their entrepreneurial endeavours.