Style x Brigitta ~ Dressed to Live

Brigitta came to me with an incredible sense of clarity on what was missing in the fashion consulting industry. She loved clothing, fashion, self expression, shopping, but most of all, helping those who did not love those things. And those who really really hated getting dressed in the morning.

It was key to express that it wasn’t about what not to wear, or what is deemed unworthy this minute, but instead, how to be selective, how to dress for your body type and most of all, how to feel like yourself.

This refreshing outlook on fashion and one that is approachable for everyone. It’s not to impress others, it’s to feel like yourself and proud of yourself when you walk out the door.

Brigitta needed a name, tagline, visual identity and an e-commerce website (coming soon). “dressed to live” showcases the vibe of fashion on your terms, with freedom, and being approachable. The brand identity was a huge success do to its quirky details, mix of stand out pieces and basics, and the netural palette to feel like a blank canvas, ready to be styled.