Camellia Social Club

Camellia is a women’s social club built around connection, creativity, and community — a space where everyday life feels a little more cinematic. The rebrand positioned Camellia as a modern, nostalgic, and effortlessly chic community for women who crave meaningful friendships and curated experiences. The result is a brand that feels like a love letter written to oneself. It has depth and feels timeless, romanticizing everyday life.

For this project, I developed a complete brand foundation including visual identity, tone of voice, and creative direction. The brand voice was crafted to blend warmth, wit, and 90s rom-com nostalgia — celebrating confidence, belonging, and the beauty of shared moments.

Deliverables included:

• Brand Strategy & Voice Development – defining tone, messaging pillars, and tagline system

• Visual Identity – moodboards, colour palette, and typography guides

Testimonial:
Working with Jane Doe Creative was an incredible experience. Jane went above and beyond from the very beginning, taking the time to really get to know me and my brand before diving into design.

She has a true gift for translating ideas into visuals that feel personal and meaningful. Every element she created felt intentional and aligned with what I wanted Camellia to represent. You can tell she puts so much care and thought into her work.

Beyond her creative talent, Jane is kind, collaborative, and deeply invested in her clients’ success. The final result feels authentic and timeless. I’m so grateful for the care and creativity she brought to this project.