Baask Studio ~ Rad Beauty

Working in the beauty industry, Jenilee never wanted to be apart of a stereotype. Jenilee is a tremendous model at being true to herself, she knew her studio brand needed to represent the same. ‘Cool’ comes naturally to Jenilee, she says ‘rad’ and wears band t-shirts, all whilst parenting 3 kids and running a business. So we just went for it, in colour and boldness. The brand was meant to cover her studio bricks and mortar, online shop, and product labelling.